Professor Brainstorm's March Madness

On March 12th - the 14th, two very innovative Ambassadors; Marty and Kristin O’Neill, purchased booth space at the annual Illinois Education Association Convention. The convention was held at the Rosemont Hyatt Regency O’Hare in Chicago, hosting 1500 educators and over 30 vendors!

This mother and daughter-in-law team took the Professor Brainstorm costume, T-shirts and bundles to the convention. As you can see in the pictures they both donned the T-shirts while working the booth. To pass along their personal information, Kristin and Marty decided to take off the plastic wrap on the cards they purchased and place a personalized sticker with their website and phone number on it. – SMART!

The team decided Marty would wear the costume and pique the curiosity of the crowd, while leading them over to Kristin who would then expound upon the educational benefits of Professor Brainstorm! Marty and Kristin also provided two raffle give aways. The raffles enticed people to give them their name and e-mail addresses on a sign in sheet. Now Marty and Kristin can keep their new “clients” up to date on new products and other exciting offerings coming soon. We all know some people just can’t buy now, but are interested and will be glad when you contact them later when they have time to talk and better understand what Professor Brainstorm and Edventure Toys can offer them.

Kristin and Marty both reported doing well at the convention, however their hope is to further the sales through follow up e-mail and phone calls. We all agree that kids are our target market! Adults think Professor Brainstorm is cool, and they understand the educational benefits, but it is the excitement of seeing the kids (their kids) playing and learning that completes the sale. Luckily, many of the educators Marty and Kristin spoke to were interested and would like to perhaps get Professor Brainstorm for their entire school!




Thank you Marty and Kristin!!

Don’t forget to e-mail Ilyse at Ilyse@playbrainstorm.com with your successes, testimonials and pictures (with permission)!!

Let’s do the Brainstorm Blog!!